Category Archives: The Biz

A Post Dedicated to Our Friend Phin Johnson

Posted on February 25, 2021 by Erika Icon

Back in January, our friend Phin Johnson died of COVID and a heart attack. The loss has been felt not only by us but also by many in our industry. Phin was the nicest guy and an uber fan of … Continue reading →

Posted in General Posts, Life, The Biz | Tagged AVN, Carmela Clutch, COVID-19, Daily Memphian, fan, industry, Memphis Tigers, Phin Johnson, Rachael Cavalli |

Owner Erika Icon Pens Op Ed Piece for XBIZ Premiere

Posted on September 1, 2020 by Erika Icon

Check out Erika Icon’s op-ed piece on PR for XBIZ Premiere Mag & her on the cover! The piece starts on Page 22. Pick up the print issue or see it online at xbiz.com/pub/xbizpremiere!

Posted in Interviews, Magazines/Features, The Biz | Tagged business, business owner, business woman, Erika Icon, PR, public relations, The rub PR, XBIZ, XBIZ Premiere |

Awards Season Is Coming!

Posted on August 27, 2020 by Erika Icon

Awards season is coming, and many adult performers, companies, and studios are looking to get nominations and wins. It’s the perfect time to hire a reputable publicist who will help you stand out and get recognized. It’s even better to … Continue reading →

Posted in Awards, Client Spotlight, The Biz | Tagged adult, awards, awards season, campaign, companies, nominations, performers, roster, studios, submissions, team, The rub PR |

Everyone Is Getting Canceled?

Posted on June 2, 2020 by Erika Icon

A recent Yahoo article discussed how more stars are getting in hot water than ever before (aka canceled), in just the past few weeks. Lana DelRey claimed she was “more unfairly treated than various women of color”. Dojacat is rumored … Continue reading →

Posted in General Posts, The Biz | Tagged celebrities, clients, COVID-19, Dojacat, Ellen DeGeneres, Jeffree Star, knowledge, lady gaga, publicist, rich and fanous, self-control, social media, stars, The rub PR, Yahoo |

The Rub PR Owner Erika Icon Profiled in ASN Extreme Magazine

Posted on December 31, 2019 by Erika Icon

Thanks to Michael Ramos, Erika Icon is profiled in the January 2020 issue of ASN Magazine. The exclusive interview also features photos with her current and past clients, as well as at industry events and her off time. Get your … Continue reading →

Posted in Client Spotlight, Magazines/Features, The Biz | Tagged adult, ASN Extreme Magazine, clients, Erika Icon, exclusive, interview, owner, photos, PR, publicist, The rub PR |

Looking to Interview Our Clients?

Posted on November 12, 2019 by Erika Icon

We love to see our clients get interviews and press. But, there is a right way and wrong way to do this. We deal with seasoned professionals and newbies in media, but experience doesn’t mean they know the proper way … Continue reading →

Posted in Magazines/Features, Mainstream Coverage, The Biz | Tagged adult, clients, company, Instagram, interview, listeners, mainstream, media, performers, podcast, PR team, press release, publication, publicist, site, social media, Twitter |

Erika Icon’s Hustler Feature Is Out NOW!

Posted on October 7, 2019 by Erika Icon

Erika Icon’s feature “Mistress May I? A Step-by-Step Guide to Your First Dungeon Visit” profiling Larkin Love and Julie Simone is out NOW. The November issue is on sale at newsstands and adult stores around the country until October 22nd. … Continue reading →

Posted in Client Spotlight, Magazines/Features, The Biz | Tagged Alex Saint, dominatrix, domme, Erika Icon, etiquette, gifts, guide, Hustler, Julie Simone, larkin Love, layout, magazine, mistress, Mistress Larkin, Mistress Simone, Morat, online, price, print, session, tips, vanilla |

What Is a Publicist?

Posted on September 27, 2019 by Erika Icon

This is the most asked question, besides what we do. Many people think we’re agents, managers, and/or even directors or studios. Our job is to get our clients’ names out there, or in simpler terms make them famous. This will … Continue reading →

Posted in General Posts, The Biz | Tagged adult-oriented companies, awards, cam models, career, clip artists, directors, Erika Icon, image, nominations, performers, PR, publicist, studios, The rub PR |

Award Season Is Coming

Posted on August 21, 2019 by Erika Icon

September is the start of awards season. It’s the time of year we submit our clients for AVN and XBIZ nominations. It’s just the beginning of a very busy time for our clients, and of course us. If you’re thinking … Continue reading →

Posted in Awards, The Biz | Tagged AVN, awards season, clients, Erika Icon, nominations, PR, public relations, red carpet, The rub PR, XBIZ |

Damage Control…A Reality in PR

Posted on February 19, 2019 by Erika Icon

The adult industry has been part of some pretty awful press for the last year or so for everything from cyber bullying to drugs and beyond. Many times, when someone has bad press, they turn to a publicist or PR … Continue reading →

Posted in General Posts, Mainstream Coverage, The Biz | Tagged bad press, client, cyberbullying, damage control, Erika Icon, image issues, PR, publicist, reputation, The rub PR |