We love to see our clients get interviews and press. But, there is a right way and wrong way to do this. We deal with seasoned professionals and newbies in media, but experience doesn’t mean they know the proper way to make interviews happen. Here’s a little guide on how it works.
Check the person that you want to interview’s social media (specifically Twitter and IG) and maybe even their website. If they have a publicist or PR company behind them, it’s more than likely listed. All of our clients have it listed on their Twitter. If they have a PR, contact that person to set it up. Don’t try and set it up with the performer or company directly. All of our clients will tell you everything must go through us.
Once you contact us, we do our best to get back with you ASAP and get the interview scheduled. We also make it easy for you–you don’t have to do the research because we send you info and photos. We even remind our clients the day of the interview, so they don’t miss it. Sometimes things need to be rescheduled due to a performer working or other issue, and we take care of that, too.
All PR firms in adult and mainstream have a very similar process. If you continue to book around them, you get on a “no list.” We have a few people on that. It’s not an easy list to get on. We treat the media with respect. It’s a simple process that benefits everyone.
We also like to give interviews a lot of attention. We push all interviews on our social media accounts, and so do our clients. And, many times we send out press releases for them. This helps interviewers get their name out there, get higher ratings/more listeners (if it’s a podcast), and potentially more interviews with us and other companies.
Want to book a client for your site, show, or publication? Contact us at firstname.lastname@example.org!