How Does a Publicist Pick Clients?


A Good Publicist Is Choosy About Their Clients

Each week, we get at least five emails requesting PR services. Obviously, we can’t take all the clients who hit us up. How do we decide? Each PR Company has different criteria, but these are some things we consider when taking on a new client.

Can We Help You

We never take clients we don’t believe we can help and/or don’t believe in. If we can help get your name out there, grow your career and really think you’ll be successful, we’re more likely to take you on. It’s not good for you (or us), if we can’t do anything to help you.

What’s Your Rep

We’ve had clients come to us with not-so-stellar reps and other clients who didn’t listen to our suggestions and ruin their reps while they were on our watch. Both of these situations are not good. If you have a bad rep, we can help you fix it, if you really want to change—you just need to be honest about it when you come to us. If we don’t feel we can help change that, we won’t take you.

Do You Look Like Your Photos

I always like to meet potential clients in “real life” or do a Skype meeting if they live far away. It lets me get to know you and see what you really look like. If you don’t look like your photos, it will be hard for your agent to get you work and for me to sell you to magazines. This can ruin your rep and mine. I swear by my clients and people know my word is gold. I definitely don’t want to jeopardize that. Just a tip…don’t airbrush too much to the point of where you’re totally unrecognizable.

Do You Have Something to Promote

If you don’t have something to promote, why would you need PR. Some people have PR and have nothing going on. If you’re doing interviews, you need to talk about yourself and things you’re promoting. If you’re making one or less movies a month, there’s really no reason for a publicist. Some publicists won’t tell you this, but we will.

The Feeling Is Mutual

Not only do you need to like us, but also we need to like you. Whenever we’ve taken on a client we didn’t like or had this feeling we shouldn’t, we always regret it. Now, I know go with my gut.

Can You Afford Our Services for At Least 2 to 3 Months?

To get the real affects of PR, you need to be with a company for at least 2 to 3 months—it’s not always instantaneous, unfortunately. Sometimes, I get a magazine spread for a client in Hustler that doesn’t show up for 6 months after the fact.

And of course, potential clients have a lot of questions for us. Here are some of the ones we hear most often.

Will you take newcomers or only established talent?

We take both. We have helped newcomers like Nikki Delano and Alex Chance get on the map. We’ve also had established performers like Kelly Divine and Nyomi Banxxx. We take whomever we think we can help and don’t have criteria for the time they must be in the business.

How much are your services?

Call us for a quote and we will give you one. We have a standard rate for performers and adult companies.

I’m a MILF, a t-girl or a specific type of girl? Do you only take one type of girl? Do you limit the amount of each type of girl you rep?

Our roster is very diverse. That being said, we will never be an all t-girl, all MILF or one-type-of-girl agency. We generally only take one t-girl at a time and not more than 2 or 3 MILFs. That way it’s fairer about who gets what interview or other opportunities.

How much can you do for me?

It depends on what you want. We can set up a timeline of what we can do for you and how long it will take us to accomplish. Of course, some of this relies on other factors like how quickly someone will interview you, how quickly a studio will release a movie, etc. But, we can give you a good idea.

Why do I need PR?

If you’re serious about your career, you need someone to promote you and get your name out there, along with submitting you for award nominations. Now is a great time to start PR before awards season hits.

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