Sometimes, it takes a minute to see the affects of PR. Most of last year, we worked with Adult Trading Card Company™ (ATCC™). We worked with them on marketing and PR, as well as distribution. The cards debuted in the summer and ATCC™ did Exotica L.A. Shortly after that, Hustler Magazine approached The Rub PR about featuring the cards in an upcoming issue–the article is in the February 2012 issue. Then, we got the cards spotlighted on Video World News‘ live show that is shown on Peeperz and watched by over 100,000 people each week–the cards also appeared in a print version of the magazine. We worked closely with JP for the launch party and helped make the party a success with many people showing and spotlighted in the print edition of AVN Magazine.
In September, our company submitted ATCC™ for nominations for XBIZ and AVN Awards–in October, we found out that ATCC™ had been nominated by AVN for Best Party, Game or Gag Product. On January 21st, we found out that ATCC™ had taken home the trophy–this was out first client to win an AVN Award, while a client. The Rub PR now has AVN, XBIZ, XRCO and Urban Award nominated as well as winning clients.
Does PR make a difference? Yes. Can you only rely on PR for the success of a product? No. The ATCC™ retail cards speak for themselves and are a revolutionary product that The Rub PR believed in as soon as we met JP Berkman. The girls featured on the cards and the decisions that JP made in who should be on the cards, the design of the cards the packaging and a thousand other details were what the card needed to be award-winning, and now distributed. PR, a great product and a highly motivated and driven client were the winning combination.
We’re really proud of JP Berkman and ATCC™ for winning an AVN Award. It’s a huge honor and is just the beginning of more to come for ATCC™. Series 2 will be premiering later this year and will have some of the hottest names in Adult, along with sizzling newcomers, so be on the lookout.
Sophie Dee's ATCC™ Card