This year at the Adult Entertainment Expo (AEE), I was part of the Importance of PR and Marketing seminar. Also on the panel was Michael Guilfoyle from Masque Sexual Flavors, Kristen Tribby of The Pleasure Chest, Steve Koskie from LM250 Digital, Jay Kopita of YNOT and other publicists. It was definitely well attended and the room was packed out.
Many subjects were touched upon, like why you need PR, why not all PR is good, how to handle client expectations and how to measure what your PR is doing for you. The most important message was that PR is important and shouldn’t be cut from your budget.
Although I was an expert on the panel, I did learn something and was reminded of some important things. Here are a few:
- People will say no to you, but you have to keep on going–this goes for the publicist as well as the client. The important thing is to never give up or give in, and keep breaking down doors.
- PR is much more than press releases. A lot of people think this is all we do, and that’s wrong. There’s a lot going on behind the scenes that your publicist is doing that you may or may not know about. We’re always working for you. On the flip side, you need to keep us posted about what’s going on with you, especially if things change.
- It is a publicist’s job to control the messages going out about our clients. It’s important to stay clear of costly mistakes and not all PR is good PR.
- PR is risk for reward and is worth a try. Sometimes, metrics (as in dollars) can’t be used to be measure the effects. Look at the whole picture when evaluating your publicist.
The bottom line is PR is critical to the success of your business. And if you’re a starlet who didn’t get the results you wanted at AEE and/or the AVN Awards, you need PR. Not to brag, but along with multiple AVN and XBIZ nominations, our client, Julie Simone was inducted into the 2013 AVN Hall of Fame.
If you don’t have PR, now is the time to check it out and get some. We have affordable rates, produce results and give our clients a lot for their money. Contact us at firstname.lastname@example.org.