Our owner/publicist Erika Icon was recently interviewed by Cosmo magazine. The interviewer asked her how her PR company is different than most PR companies—it was easy for her to come up with an answer, because there is no other PR like The Rub PR. Here is some of the interview so you can get a sneak peek:

First of all, I’m a woman, and the female performers much prefer dealing with a woman.

We rarely send PR out about ourselves. Other PR companies like to boast about themselves and/or their owners. The Rub PR doesn’t do that and we always remember it’s ALL about our clients. In fact, I rarely even do interviews.

Although we have two employees, all of our clients deal with me personally. They get personalized attention. I work pretty much everyday, and actually put in the work needed to help my clients’ success.

We never over promise, but we definitely over deliver. That’s why we retain our clients most of our clients for years, not months.

We’ve gotten our clients more mainstream coverage than pretty much every adult PR firm out there. Kimber James, Mia Lelani and I were on Botched on E! last year. Brooklyn Chase is working on a reality show for Lifetime. And, Nikki Delano, Tia Cyrus and Kayla-Jane Danger were cast in a mainstream movie that’s a drama and will be hitting all the big independent festivals later this year—they had speaking roles and Kayla was a main character. One of my past clients was cast in a main role in the trilogy horror movie, Lazarus: Day of the Living Dead.

My clients have been recently interviewed for Elle, Cosmo Latina and Cosmo over the past few months. If I had to list all the websites and mags that have interviewed my clients, these come to mind: Jezebel, Cosmo, Cosmo Latina, Cosmo UK, Elle, Vice, Huffington Post, Gizmodo UK, Playboy, and Timeout Los Angeles. Of course, there are many more.

Other companies try to be us, but they’re not. So why would anybody hire a fake version of us, when they could have the real thing.