Category Archives: The Biz

How to Choose a Publicist

Posted on April 28, 2016 by Erika Icon

Pretty much every day, people ask me how to choose a publicist and what makes a good publicist. I have covered this before, but since I wrote it, things have changed significantly.  I hope this answers all your questions. Before … Continue reading →

Posted in The Biz |

Who’s Running Your Social Media?

Posted on April 19, 2016 by Erika Icon

Are you a porn star or rising star who is not running your own social media accounts? If you’re not, it’s a huge mistake and here’s why. Fans want to interact with you on social media, not your manager, agent, … Continue reading →

Posted in General Posts, The Biz | Tagged , , , , , , , , |

Erika Icon Nominated for Biggie Award

Posted on April 6, 2016 by Erika Icon

Owner and publicist Erika Icon  has been honored with yet another nomination. Icon is up for a Biggie Award in the category of Social Media Personality. According to the Biggie Awards, the nomination is for “allies and BBW community who … Continue reading →

Posted in Parties & Events, The Biz |

When Social Media Goes Off the Tracks

Posted on April 1, 2016 by Erika Icon

Social media is extremely important for a successful career in adult. It’s part of the PR Machine and free advertising that could possibly reach thousands or even millions of people. Most celebrities hire someone to run their social media. Some … Continue reading →

Posted in General Posts, The Biz |

Did You Know We Do One-Off Press Releases?

Posted on March 8, 2016 by Erika Icon

Lately, many people have been asking us if we do one-off press releases, and the answer is yes. If you’re just starting out or you don’t need the full PR package, we can still help you. We offer well written … Continue reading →

Posted in General Posts, The Biz |

Bad PR Can Hurt Your Career

Posted on February 15, 2016 by Erika Icon

In the past, it was believed that all PR was good PR. Although most publicists know this is not true, it’s becoming more evident when you look at people like Donald Trump, James Deen, Martin Shkreli and others. But what … Continue reading →

Posted in The Biz |

Didn’t Get the Results You Wanted This Awards Season? The Time to Start PR is NOW!

Posted on January 30, 2016 by Erika Icon

Many people think the time to start PR is right before pre-nominations, but in actuality, the time to start is right after the current award season ends. So, now is the time! A year of stellar PR that includes press … Continue reading →

Posted in General Posts, The Biz |

Summer Brielle Is a Mainstream Media Darling & Heroine

Posted on December 28, 2015 by Erika Icon

Atomic Blonde Summer Brielle is getting a lot of mainstream attention for taking on trolls and publicly posting DM conversations on her Instagram. UK’s Daily Star, Bro Bible, Playboy, Elite Daily and other sites featured her  on their sites and … Continue reading →

Posted in Client Spotlight, Mainstream Coverage, The Biz |

What Is PR?

Posted on December 22, 2015 by Erika Icon

I’m asked quite frequently what PR is. It happened again today in a conversation with a new adult starlet. So, what is PR and whom should you hire? PR is an abbreviation for public relations. When you hire a publicist, … Continue reading →

Posted in General Posts, The Biz |

Erika Icon Featured in PR Week’s Sex Issue

Posted on October 13, 2015 by Erika Icon

The Rub PR Owner Erika Icon was interviewed by PR Week about her job, social media, the adult industry and more–she was the only publicist included in the article. Below the interview and the cover.Also, Kayla-Jane Danger is featured along … Continue reading →

Posted in Mainstream Coverage, The Biz |