Category Archives: The Biz

We Got Our First XBIZ Nomination!

Posted on November 20, 2013 by Erika Icon

With five years in, The Rub PR finally got our very first XBIZ Award nomination! We were nominated for Marketing Campaign of the Year for our work on Sparks Entertainment’s “The Vampire Mistress”. Normally, we’re just excited for our clients … Continue reading →

Posted in Client Spotlight, The Biz |

Why PR Is Crucial at Awards Season

Posted on October 23, 2013 by Erika Icon

Next month, AVN and XBIZ will be announcing the nominees for their awards. If you didn’t hire a publicist to nominate you, you will need one to help you have a campaign to win. This will include interviews, press releases … Continue reading →

Posted in The Biz |

Are You a Guy Who Wants to Get into Porn?

Posted on July 10, 2013 by Erika Icon

Every week, I get tons of Tweets, emails and Facebook messages from guys who want to be in the biz. Little do they know it takes more than being a dude who’s ready to have sex at any given moment. … Continue reading →

Posted in The Biz |

Our Clients Garnered 13 Sex Awards Nominations!

Posted on July 4, 2013 by Erika Icon

          Our clients have 13 nominations for the Sex Awards and we’re proud of them. Some of our clients scored multiple noms–Julie Simone got 4 noms, Angelina Valentine got 3 and Allison Moore received 2. Go … Continue reading →

Posted in Client Spotlight, The Biz |

Fet-X Magazine Interviews Erika Icon

Posted on June 25, 2013 by Erika Icon

              I usually reserve my blog for my clients and helpful advice to industry peeps, but I had to share are my interview with Fet-X Mag. It was probably the most in depth interview … Continue reading →

Posted in The Biz |

Rock Confidential

Posted on June 21, 2013 by Erika Icon

I have a new blog on mainstream site Rock Confidential. My column “Iconic Marketing & PR” http://www.rockconfidential.com/inside/news/featured-news/new-blog-erika-icons-iconic-marketing-pr/ is about the biz of PR for not only adult performers, but rock stars and mainstream actors. It will be bi-weekly and the … Continue reading →

Posted in The Biz |

Do Publicists Just Do Press Releases?

Posted on May 1, 2013 by Erika Icon

Last week, I was at the XRCO Awards with my clients. A few of my industry friends came up to me and told me another publicist was hard selling their services to them. This specific publicist mainly just writes press … Continue reading →

Posted in General Posts, The Biz |

Who Needs PR?

Posted on April 11, 2013 by Erika Icon

I seem to be asked quite frequently about who needs PR these days. My answer is EVERYONE. Anyone that wants to stand out and succeed in this business needs PR. It doesn’t matter how big or small your name is … Continue reading →

Posted in The Biz |

Avoiding the Rockstar Attitude

Posted on March 5, 2013 by Erika Icon

Remember when you first entered the porn industry as a cam girl, model or porn starlet? Everything was new, fresh and amazing, and you worked hard for everything you got, never taking anything for granted. Somewhere along the way, it … Continue reading →

Posted in The Biz |

Yes, We’re Different

Posted on February 19, 2013 by Erika Icon

Before our new client, Leia Down, hired us, she told me she liked that we didn’t promise to make people stars. She’s right, we don’t. We never over promise. That got me thinking about how else we’re different from the … Continue reading →

Posted in The Biz |