Category Archives: The Biz

Friends You Never Asked For

Posted on February 12, 2013 by Erika Icon

By now, it’s no mystery that buying Twitter followers and “likes” on Facebook are a waste of time and money—you want your social media efforts and/or marketing to reach “real” people, not bots or fake followers, and having fake followers … Continue reading →

Posted in General Posts, The Biz |

Twitter Etiquette

Posted on February 11, 2013 by Erika Icon

One of our most popular blogs was our blog on Twitter etiquette. We hear it’s made its way around town in retweets and is posted at a prominent talent agency–it’s awesome to know we have almost 10,000 unique page views … Continue reading →

Posted in The Biz |

The Importance of PR & Marketing Seminar at AEE

Posted on January 22, 2013 by Erika Icon

This year at the Adult Entertainment Expo (AEE), I was part of the Importance of PR and Marketing seminar. Also on the panel was Michael Guilfoyle from Masque Sexual Flavors, Kristen Tribby of The Pleasure Chest, Steve Koskie from LM250 … Continue reading →

Posted in The Biz |

Who Is Your Publicist?

Posted on January 11, 2013 by Erika Icon

Image is very important, and we all know that. But, who is representing you? If you have a publicist or are thinking of hiring one, the perception about your PR is very important. Ask around and find out what people … Continue reading →

Posted in The Biz |

Press Releases: Their Purpose & What Makes Good Ones

Posted on November 15, 2012 by Erika Icon

Last week, Tatttle.xxx got me thinking. They were commenting on another PR firm sending out too many press releases and questioning the relevance of what they were sending out. In the same week, a client asked me why I don’t … Continue reading →

Posted in The Biz |

No on Measure B

Posted on October 16, 2012 by Erika Icon

Today, for two hours, the adult industry was all over social media…well, more than usual. Steven St. Croix issued a call to action and asked the question “what are you doing to oppose Measure B?” Many performers Tweeted, took to … Continue reading →

Posted in The Biz |

Website Dos & Don’ts

Posted on October 13, 2012 by Erika Icon

At The Rub PR, we work with performers, studios and adult-oriented companies. All three of these types of clients have websites, and all three of these types of clients can make similar mistakes with their websites. If you’re a client, … Continue reading →

Posted in The Biz |

How Does a Publicist Pick Clients?

Posted on September 12, 2012 by Erika Icon

Each week, we get at least five emails requesting PR services. Obviously, we can’t take all the clients who hit us up. How do we decide? Each PR Company has different criteria, but these are some things we consider when … Continue reading →

Posted in The Biz |

Get Ready for Your Next Interview

Posted on September 5, 2012 by Erika Icon

Interviews are really important to your career, whether you’re a performer, director or other industry professional. But, a bad interview can be detrimental to your career. Many people are clueless when it comes to interviewing. Here are a few tips … Continue reading →

Posted in The Biz |

What’s in a Name?

Posted on August 14, 2012 by Erika Icon

As a performer, director or even a studio, you might ask what’s in a name. I’ve got a two-word answer for you—your career. Many people, specifically performers, don’t do their research when it comes to picking their porn names. Your … Continue reading →

Posted in The Biz |