The Rub Down in XCitement Magazine

For the past few months, our owner, Erika Icon has had a column in XCitement called The Rub Down. It highlights our clients and what they have going on. The next column will be in the July issue, and it features ArchAngel, HiPleasures, Ryan Driller, Nikki Delano, Karen Fisher, and Sarah Vandella.This is just another service we provide our clients and extra promotion for their careers.

Posted in Uncategorized |

Are You Ready for Trade Shows & Nominations Season?

Now is the time to get PR, but make sure you sign with a reputable PR company. Who you choose for PR can make or break your career.

Exxxotica shows (Chicago, Columbus and NJ) are a time to meet your fans, have fun, and make some excellent money. But, you need a place to sign. That’s a service we provide, that very few PR agencies do.

Also coming up are AVN and XBIZ nominations in September and before you know it AEE and AVN Awards will be here. If you want to get nominated and find a place to sign, you need to sign up in the next month or two. And if you’re really serious about your career, you should already have a publicist.

We offer these services and much more. Curious about what we do? Hit us up at info@therubpr.com. You might be surprised how affordable we are.

Posted in The Biz |

Free PR Services

Got your attention, didn’t we?

The real question is why would someone offer free PR? There are quite a few reasons, but here are a few:

  • They’re hanging out their shingle and trying to compete with the big boys and girls with established reputations and connections.
  • They want to get close to porn stars and this is their in.
  • They’re trying to build their company and roster.
  • They’re trying to learn their job and you are giving the time and experience.
  • They want to appear to have more clients than they really do, by offering a month of service or a few press releases.

The problem with free PR is it isn’t free. Bad PR can hurt your career, image, and reputation.

With a seasoned professional you get well written press releases, interviews with mainstream and adult sites and magazines, and more. Our services are not free, but they’re extremely affordable. The old saying of you get what you pay for definitely applies here. So when you’re really serious, you will pay for PR and hire a company with proven results, like us.

Email us at info@therubpr.com for more info.

Posted in The Biz | Tagged , , , , , , , |

New Clients

We’ve just signed on to work with IWantClips!

HiPleasures will be returning to our roster after some time away and a rebranding of their company.

We will have more client announcements very soon, so stay tuned!

Posted in Client Spotlight |

How to Choose a Publicist

Pretty much every day, people ask me how to choose a publicist and what makes a good publicist. I have covered this before, but since I wrote it, things have changed significantly.  I hope this answers all your questions.

Before you even think of hiring a publicist, see if it’s in the budget. It’s a worthwhile investment, if you can afford it for more than a month or two, and you hire the RIGHT publicist.

Johnny-Come-Lately PR Firms

For some reason there seems to be an influx of new PR firms. Some have no PR experience, adult experience, or both. A real publicist is a trained professional with a huge list of contacts and knows the proper protocol. If you hire someone who doesn’t know what they’re doing, this could ultimately make you look bad.  Many people think anyone can do PR and this is so NOT the case—it’s not as easy as you think. This is why many new PR firms fail, because they won’t go the distance and get the expertise behind them. They realize it’s not easy and the competition is fierce.

Find Out All You Can About Who You’re Hiring

Make sure you do your research on your publicist. What’s their track record? Do they have a good list of past and present clients? See who’s worked with them, what experience they had and what results they produced. Make sure they can write a decent press release and have some stellar connections (yes, it is about who you know). Google them to see what comes up. Most of our business comes from referrals.

Will Your Potential Publicist Looking Out for Your Best Interests

If your publicist is an adult performer like you, they’re probably not looking out for your best interests. You will see them spending a lot of time promoting themselves and putting out weekly (or daily) press releases on themselves and walking the red carpet—this will not help your career and you’ll just be paying to further theirs.

People who own multiple businesses also are generally not focused on PR as much as they should be. Pick a publicist whose main job (or only job) is PR, who is focused on their clients.

Picking the Cheapest PR Firm Isn’t Always Best

Of course, you need to pick a PR firm that you can afford. Having PR for a few months isn’t enough—it usually takes at least that long for you to see results.

Some PR firms offer free or reduced rates. Why? Because, they’re trying to build up their roster and make a name of you or whomever they sign. The old catch phrase “you get what you pay for” holds true here. With the economy the way it is, most PR firms are charging less and many are the same price. Don’t look for the best deal; look for the best PR firm.

Big Promises That Never Come True

Realistically look at what your potential PR firm is offering you. Are they saying they will absolutely get you into Vanity Fair or Penthouse? Unless you’re already a household name or some fluke occurs, this isn’t likely right away or even in the first six months to a year. Are they promising to make you a big star right away? Another thing that’s not likely to happen. Big promises never end well. My firm never over promises and we’re always honest about what we offer.

Find Out What You Will Be Getting

Many publicists offer a myriad of services. Make sure you have it in writing what they will be doing for you. Many PR firms offer social media and others don’t, and this important to know. Questions like this should be asked.

What’s Your Return Investment

You might be shelling out a thousand or more a month for PR. What does that get you? Is the publicist you’re considering hiring only offer you a few press releases and interviews each month? You want to get a publicist who will give you more bang for your buck. Compare PR agencies and the services they offer—paying a lot and getting very little sucks. It’s also important to note that having PR won’t always get you more work right away, but it can get your name out there and get you more work down the road.

Results, Results, Results

Like any busy business, PR is results oriented. What is your publicist doing for you? Are you getting interviews on sites with a lot of traffic and top magazines? It takes time to get everything on your wish list. If you’re getting one press release a month and nothing else, that won’t cut it. Also keep in mind to get results, you need to communicate with your publicist and let them know what you have going on and what you want, and work as a team.

Posted in The Biz |

Rodney Moore Gets 8 Biggie Awards Noms

Rodney Moore is up for 8 Biggie Awards noms and they are:

Best BBW DVD Series of the Year: Scale Bustin Babes

Best BBW DVD Series of the Year: Daddy Likes ‘Em Fatty 3

Best BBW DVD of the Year: Daddy Likes ‘Em Fatty 3

Best Scene of the Year for Rodney’s scene with Marilyn Mason from Daddy Likes ‘Em Fatty 3

In the Internet arena, Rodney’s ScaleBustinBabes.com is up for Multi-Girl Site of the Year.

Rodney is also up for three of the biggest awards—Director of the Year, Male Performer of the Year, and Studio of the Year.

The Biggie Awards take place on Saturday, July 23rd, 2016 at Alexis Park in Las Vegas, NV. For more information or to buy tickets to the event go to http://www.thebiggieawards.com/.

Posted in Client Spotlight, Parties & Events |

Who’s Running Your Social Media?

Are you a porn star or rising star who is not running your own social media accounts? If you’re not, it’s a huge mistake and here’s why.

Fans want to interact with you on social media, not your manager, agent, assistant or publicist. They night have the essence of you, but they’re not you, and a real fan will know that.

If you’re not controlling your own account, you can’t control your image or brand. If someone else is tweeting for you, posting photos on Instagram, or pretending to be you on Snapchat, you and/or your fans/followers might not like what they say, and before you know it, it will be too late. They could post unflattering pictures, push their own agenda, or cause your social media numbers to drop. We’ve seen it happen a lot with adult stars and it’s not pretty.

Interacting with you fans can take just a few minutes of your day here and there, but it means the world to them, and could catapult  your popularity and drive up the numbers of people following you on social media. It’s definitely worth your time to engage.

If you’re a performer, director or model and want to know how to use social media more effectively, we offer that as a service to our clients. Yes, we’re full service, but we never run personal accounts.

Posted in General Posts, The Biz | Tagged , , , , , , , , |

The Rub PR Welcomes New Client Dakota

This will be the first of many new client announcements coming…

We’re excited to add Dakota (aka Dakota Skye and Kota Sky) to our roster. We are here for all her media requests, including interviews, magazine placement, toy lines, and much more. Please hit us up at info@therubpr.com for more info.

Dakota has signed with Society 15 for all her bookings. View her online portfolio featuring brand new photos by MimeFreak at http://society15.com/talent/dakota/ and book her directory through them.

Posted in Client Spotlight |

Erika Icon Nominated for Biggie Award

Owner and publicist Erika Icon  has been honored with yet another nomination. Icon is up for a Biggie Award in the category of Social Media Personality. According to the Biggie Awards, the nomination is for “allies and BBW community who use their social presence for both promo and awareness.” Nominees include performers, directors, and other publicists.

Icon is a BBW and has always been an advocate for not only the adult industry, but also size acceptance. When asked about her nomination, she replied, “I’m honored and also surprised to be nominated. Thank you everyone over at the Biggie Awards! I’m up against some stiff competition, for sure.”

To vote for Icon go to http://www.thebiggieawards.com/limesurvey/index.php/768269/lang-en before June 1st to cast your nomination.

Posted in Parties & Events, The Biz |

When Social Media Goes Off the Tracks

Social media is extremely important for a successful career in adult. It’s part of the PR Machine and free advertising that could possibly reach thousands or even millions of people. Most celebrities hire someone to run their social media. Some of the companies we work with  have us running their social media. Want to hire someone to run social media for you or your company? Hire someone who knows what they’re doing. Here are a few tips of what to look for.

Talk to Your Publicist

If you already have PR, see if they can do social media for you—they may charge you a little more. If they don’t, let them know about the social media person you’re thinking about hiring, before you do it. PR and social media go hand and hand, despite what some people think. And, a bad social media campaign can wreck all the stellar PR your publicist has been doing for you. We offer our clients a course in effectively using social media, so their stars can shine even brighter.

Gurus, Mavens, Ninjas & Other Lofty Social Media Titles

Many people walk around giving themselves lofty titles, if they do social media. Guru, Maven, Ninja and Expert are a few of the titles people dub themselves. These titles and many others get thrown around way too much. Yes, you should be very leery of these people.

Look for a Successful Track Record

Whenever hiring someone to run your social media for you, check out what they have done, and successfully. Look at their past Tweets and Facebook posts, or even check out their Facebook or Instagram accounts. You could even ask for references from past clients.

Relevant Experience Matters

Don’t hire someone to run your social media that has no experience in your field. For example, if you have an adult toy, don’t hire someone who has UFC experience and nothing else—this makes no sense, since their experience doesn’t lie in adult or mainstream success with adult products.

Let Them Know How Much You Want

We have a way that we specifically run social media. But if a client wants us to Tweet more or less, we can do that too. Make sure you know exactly what you’re going to get.

Contracts Can Be Tricky

Don’t sign a contract or agree to anything longer than a month, if you can. You don’t want to get stuck with someone who’s not adding to your company. In one month, you should be able to gauge if the person you hired is doing their job. And in three months, there’s no doubt about the results.

Don’t Get Ripped Off

You don’t always get what you pay for. Paying more doesn’t guarantee results, and paying less doesn’t mean someone will live up to the hype. Look at your budget, see what you can afford, and see what’s out there.

Rules of Engagement

Don’t let someone run your social media who doesn’t engage with people and completely automates your account. It alienates people, will get you unfollows or less followers, and isn’t how social media should be done.

One Last Thought

If you’re a performer, it’s best if you run your own account, even if it’s only for part of the time. Then, people will get to know the real you. It takes just a second to run social media from your phone.

If you want to hire someone, hit us up. We know people who only do social media, but we also provide it as a service with PR.

Posted in General Posts, The Biz |