Didn’t Get the Results You Wanted This Awards Season? The Time to Start PR is NOW!

Many people think the time to start PR is right before pre-nominations, but in actuality, the time to start is right after the current award season ends. So, now is the time! A year of stellar PR that includes press releases and interviews to build your name and keep it out there the entire year is optimal.

We get our clients interviews and coverage with adult and mainstream outlets year round. We never stop working to get your name out there, whether you’re a company, studio, or performer. A year long campaign will also help increase how much you work, raise your social media followers and fan base, and potentially help to make you a big name in adult and beyond, which can lead to toy deals, a lasting career, and much more!

We offer excellent rates and you get a lot for your money. The Rub PR never over promises–we under promise and over deliver, and are always surprising our clients. Contact us today http://www.therubpr.com/contact_us.php to find out what we can do for you!

Posted in General Posts, The Biz |

Sarah Vandella Wins the Throated Challenge

Sarah Vandella is the Queen of Deep Throat. She came out swinging at the beginning of the Throated Challenge with a stellar scene and took the title with the help of her fans. She cinched the win by a major landslide.

When asked to comment, she had this to say, “I’d like to give a huge thank you to my fans and everyone who entered my fan contest and Throated for the honor. I’d also like to thank my agent, Mark Schechter, and my publicist, Erika Icon, for all their support.”

We’ve very proud of her huge victory. Fleshbot gave her some amazing coverage on the win and it can be seen at http://straight.fleshbot.com/6013960/sarah-vandella-crowned-ms-throated-2016.

Posted in Uncategorized |

The Rub PR Clients Scored at 2016 XBIZ Awards

Our clients won an impressive 6 XBIZ Awards–ArchAngel took home three trophies and so did Ryan Driller.

ArchAngel took home one of the most coveted awards—Best New Studio, along with a win for director Tori Black for Director of the Year – Non Feature Release for one of their most popular titles of 2015, Kendra Lust’s showcase “True Lust”, and Gonzo Series of the Year for “The Booty Movie”.

Ryan Driller won big this year at the 2016 XBIZ Awards and scored the biggest award of his career—Male Performer of the Year. Ryan also took home two trophies for his scene work. He scored Best Sex Scene in a Feature Release for his scene with India Summer in Lion Reach/Adam & Eve’s mainstream and adult hit “Marriage 2.0”, and also Best Sex Scene – Parody Release for his scene with Kimberly Kane in Axel Braun’s “Wonder Woman XXX” released through Vivid.

Posted in Client Spotlight, Parties & Events |

Summer Brielle Is a Mainstream Media Darling & Heroine

Atomic Blonde Summer Brielle is getting a lot of mainstream attention for taking on trolls and publicly posting DM conversations on her Instagram. UK’s Daily Star, Bro Bible, Playboy, Elite Daily and other sites featured her  on their sites and called her an unexpected comedy genius and a heroine. Today, Cosmo followed suit after receiving our press release and posted this: http://www.cosmopolitan.com/entertainment/news/a51319/summer-brielle-instagram/

Posted in Client Spotlight, The Biz |

What Is PR?

I’m asked quite frequently what PR is. It happened again today in a conversation with a new adult starlet. So, what is PR and whom should you hire?

PR is an abbreviation for public relations. When you hire a publicist, it’s their job to get your name out there. This is usually through press releases, interviews, and social media. Many companies stop there, but making sure you’re at the right events (and potentially hosting those events), on the list to present awards, nominating clients for awards, and doing signings are also important.

It’s not just the services a publicist offers, but also their experience, contacts and reputation. A lot people think they can do PR, but it’s not as easy as it looks. It takes more than just saying you’re a publicist. Make sure to hire an experienced professional.

Here are a few things to consider before potentially hiring a publicist:

  • How long has your publicist been doing PR? If it’s less than a year, they’re probably trying to use you to build their name.
  • What is their reputation like? Do people like them?
  • What do you really know about them? Did they come out of nowhere and just start doing PR? Are they just a fan boy trying to get close to the girls?
  • Do they have a college degree and/or relevant experience?
  • What kind of results do they produce?
  • Can they write a press release without grammatical and spelling errors and/or incorrect information?
  • What kind of contacts do they have?
  • Are they promising you the moon? If it sounds too good, it probably is.
  • What are they charging you for their services? Are they offering free or discounted services?

If you want to know about us, we’re transparent—there are no mystery figures here. Erika Icon is the owner, and she has a stellar reputation, excellent writing skills and always produces results. Her degree is from UCLA and she has a background in advertising. She’s been in adult for 10 years and has written for AVN and XBIZ. She’s been doing PR for eight years, and owned her own company for seven years. We never farm out our press releases to other writers. Erika takes the time to write unique press releases that stand out and are creative.

The company’s assistant is Dixie K. She’s studying marketing at a private college, hopes to become a publicist when she graduates, and is getting invaluable experience working with us.

We never over promise and we truly care about our clients. We offer highly personalized attention to every client and only take a limited amount of clients.

Our clients have had amazing mainstream exposure. They’ve appeared on reality shows and in major publications like Cosmo, Elle, Refinery29, and The Daily Beast, along with adult outlets like Hustler, Penthouse, and Playboy.

We charge a reasonable rate and never give away free PR or offer discounts to attract clients. We’re also extremely ethical, and never poach clients from other agencies and/or publicists. In fact, 95% of our business is referrals from current and past clients.

If you’re curious about PR and want to do it the right way, contact us.

Posted in General Posts, The Biz |

Our Clients Scored Over 40 AVN Awards Noms!

Our clients scored over 40 AVN Awards noms and we are beyond impressed!



Best Anal Movie – Anal Warriors, ArchAngel/Girlfriends

Best Anal Sex Scene – Anal Warriors, ArchAngel/Girlfriends; Dahlia Sky & Prince Yahshua

Best Anal Sex Scene – The Booty Movie, ArchAngel/Girlfriends; Jada Stevens & Prince Yahshua

Best Director – Non-Feature – Adriana’s a Slut, ArchAngel/Girlfriends; MimeFreak

Best Editing – A Black and White Affair, ArchAngel/Girlfriends; Harper

Best Group Sex Scene – Adriana’s a Slut, ArchAngel/Girlfriends; Adriana Chechik, Prince Yahshua, Sean Michaels & Rico Strong

Best Interracial Movie – A Black and White Affair, ArchAngel/Girlfriends

Best Interracial Movie – Ultimate Blondes, ArchAngel/Girlfriends

Best MILF Movie – True MILF, ArchAngel/Girlfriends

Best New Imprint

Best Oral Movie – # My Face, ArchAngel/Girlfriends

Best Solo/Tease Performance – Freaky Petite, ArchAngel/Girlfriends; Veronica Rodriguez

Best Star Showcase – Adriana’s a Slut, ArchAngel/Girlfriends

Best Star Showcase – Karma’s a Bitch, ArchAngel/Girlfriends

Best Star Showcase – True Lust, ArchAngel/Girlfriends

Best T/A Movie – Beautiful Tits, ArchAngel/Girlfriends

Best T/A Movie – The Booty Movie, ArchAngel/Girlfriends

Best Three-Way Sex Scene – B/B/G – Nina Elle Is the ArchAngel, ArchAngel/Girlfriends; Nina Elle, Rico Strong & Rob Piper

Best Three-Way Sex Scene – B/B/G – True Lust, ArchAngel/Girlfriends; Kendra Lust, Sean Michaels & Prince Yahshua

Best Three-Way Sex Scene – G/G/B – Adriana’s a Slut, ArchAngel/Girlfriends; Adriana Chechik, Megan Rain & Chris Strokes

Best Three-Way Sex Scene – G/G/B – The Booty Queen, ArchAngel/Girlfriends; Jada Stevens, Ashley Fires & Mick Blue

Clever Title of the Year – Karma’s a Bitch, ArchAngel/Girlfriends

Jonelle Brooks

Best Transsexual Sex Scene – Tranny Hoes in Panty Hose 2, GoodFellas/Devil’s; Jonelle Brooks & Chad Diamond

Transsexual Performer of the Year

Kayla-Jane Danger

Best Solo Girl Website – Kayla-jane Danger, KaylaJanePOV.com

Mancini Productions

Best Transsexual Movie – Black Tranny Whackers 27, Mancini/Exquisite

Best Transsexual Series – Black Tranny Whackers, Mancini/Exquisite

Best Transsexual Series – She-Male Strokers, Mancini/Exquisite

Best Transsexual Sex Scene – She-Male Stokers 73, Mancini/Exquisite; Stefani Special

Nikki Delano

Best Porn Star Website – Nikki Delano.com

Nina Elle

Best Group Sex Scene – Manuel Ferrara’s Reverse Gangbang 3, Jules Jordan Video; Abella Danger, Keisha Grey, Ryan Conner, Aria Alexander, Nina Elle, Karlee Grey, Cherie DeVille & Manuel Ferrara

Best Three-Way Sex Scene – B/B/G – Nina Elle Is the ArchAngel, ArchAngel/Girlfriends; Nina Elle, Rico Strong & Rob Piper

MILF Performer of the Year

Raven Bay

Best Porn Star Website – RavenBayxxx.com

Rob Piper

Best Three-Way Sex Scene – B/B/G – Magic Mike XXXL: A Hardcore Parody, Wicked Pictures; Katrina Jade, Rob Piper & Tony Martinez

Best Three-Way Sex Scene – B/B/G – Nina Elle Is the ArchAngel, ArchAngel/Girlfriends; Nina Elle, Rico Strong & Rob Piper

Male Performer of the Year

Best Anal Sex Scene – Interracial & Anal 2, Blacked/Jules Jordan; Allie Haze & Rob Piper


Best New Series – I’ve Got It Bad for Step Dad, Rodnievision/Exquisite

Best Specialty Series – Other Genre – Seattle Hairy Girls, Rodnievision/Exquisite

Ryan Driller

Best Three-Way Sex Scene – B/B/G – Batman v Superman XXX: An Axel Braun Parody, Wicked Comix; Alison Tyler, Ryan Driller & Giovanni Francesco

Best Actor – Ryan Driller, Marriage 2.0, LionReach/Adam & Eve

Summer Brielle

Best Group Sex Scene – Prince the Punisher, Zero Tolerance Entertainment; Veruca James, Valentina Nappi, Riley Reid, Summer Brielle, Richelle Ryan & Prince Yahshua

Sarah Vandella

Best Oral Sex Scene – MILFs Suck, LeWood/Evil Angel; Sarah Vandella

Best Porn Star Website – SarahVandella.com

Best Actress – Sarah Vandella, Love, Sex & TV News, Adam & Eve Pictures

Posted in Uncategorized |

Our Clients Scored Over 30 XBIZ Noms!

The XBIZ Awards nominations were recently announced and we’re proud of our clients who scored some major nominations!


Best New Studio

Director of the Year – Non-Feature Release: Tori Black, True Lust

Director of the Year – Body of Work: MimeFreak

Best Scene – All-Sex Release: Adriana Chechik, Megan Rain & Chris Strokes, Adriana’s A Slut

Best Scene – All-Sex Release: Veronica Rodriguez & Erik Everhard, Freaky Petite

Best Scene – All-Girl: Karmen Karma & Adriana Chechik, Karma’s a Bitch

Interracial Release of the Year: A Black and White Affair

Interracial Release of the Year: Nina Elle Is the ArchAngel

Gonzo Series of the Year: The Booty Movie

Gonzo Series of the Year: True MILF

All-Sex Series of the Year: Beautiful Tits

Performer Showcase of the Year: Adriana’s a Slut

Performer Showcase of the Year: True Lust

All-Girl Release of the Year: Remy’s Angels

Jonelle Brooks

Best Actress – Parody Release

Transgender Performer of the Year

Kayla-Jane Danger

Webstar of the Year

Mancini Productions

Transgender Release of the Year: Shemale Strokers 75

Nina Elle

MILF Performer of the Year

Interracial Release of the Year: Nina Elle Is the ArchAngel

Best Scene – Feature Release: Nina Elle & James Deen, Stockholm Syndrome (James Deen Productions)

Raven Bay

Best Scene – Couples-Themed Release: Raven Bay & Tommy Pistol, Digital Playground’s  Stryker

Rob Piper

Best Scene – Parody Release: Katrina Jade, Tony Martinez & Rob Piper, Magic Mike XXXL (Wicked Pictures)

Rodney Moore

Fetish Release of the Year: Horny Hairy Girls 53 (Rodnievision/Juicy)

Ryan Driller

Male Performer of the Year

Best Actor – Feature Release: Marriage 2.0 (Lion Reach/Adam & Eve)

Best Actor – Parody Release: Batman vs. Superman XXX: An Axel Braun Parody (Wicked Pictures)

Best Scene – Feature Release: India Summer & Ryan Driller, Marriage 2.0 (Lion Reach/Adam & Eve)

Best Scene – Parody Release: Kimberly Kane & Ryan Driller, Wonder Woman XXX: An Axel Braun Parody (Vivid Entertainment)

Best Scene – Parody Release: Alison Tyler, Ryan Driller & Giovanni Francesco, Batman v. Superman XXX: An Axel Braun Parody (Wicked Pictures)

Best Scene – Couples-Themed Release: Karlie Montana & Ryan Driller, When It Comes to You (Wicked Pictures)

Sarah Vandella

MILF Performer of the Year

Best Actress – Feature Release Love Sex & TV News (X-Play/Adam & Eve)

Summer Brielle

Best Scene – Gonzo Release: Riley Reid, Richelle Ryan, Summer Brielle, Valentina Nappi, Veruca James & Prince Yahshua, Prince the Punisher (Zero Tolerance)

Posted in Uncategorized |

We’re Welcoming 2 New Clients

Olivia Austin and Sarah Jessie are the newest editions to our roster. Both are stunning blondes and we’re excited to have them on our ever-growing roster of some of the most amazing talent in adult.

Posted in Client Spotlight |

Erika Icon Featured in PR Week’s Sex Issue

The Rub PR Owner Erika Icon was interviewed by PR Week about her job, social media, the adult industry and more–she was the only publicist included in the article. Below the interview and the cover.Also, Kayla-Jane Danger is featured along with a photo of Nikki Delano.

It’s on newsstands now and available for PR Newser subscribers. And, you can read the article in it’s entirety here: http://www.prweek.com/article/1361121/free-porn-bad-business.




Posted in Mainstream Coverage, The Biz |

Nikki Delano & Ryan Driller Win Big at NightMoves Awards

We are very proud of all of our clients’ successes. This weekend longtime client Nikki Delano and new client Ryan Driller both won NightMoves Awards. The 23rd Annual NightMoves Awards took place Sunday night at Tampa Gold in Florida.

Nikki won the coveted award for Fan’s Choice Best “Adult Film Star” Feature Dancer.  This is her fourth year in a row winning at NightMoves, but the first time winning an award that acknowledges her feature-dancing prowess.

Two is the magic number for Ryan —he’s been nominated twice by NightMoves for Best Male Performer, and this year he won the coveted award. He’s the Fan Choice winner, which means he won solely based on fans casting votes for him.


Posted in Client Spotlight |